Blog Content Creation
Fresh and Inviting
'To blog or not to blog'
Share your company's knowledge and expertise through a well thought out blog. Creation of relevant content builds audience confidence in your company, increases organic search and develops the brand's narrative.
No one blog should sit in isolation. A well devised blog strategy avoids a patchwork of unrelated articles. Your company's blog is the strategic place prospects go to learn how your brand can solve their pain points.
Written through the eyes of the reader, a good blog doesn't sell but teaches. It's what some call the entry point of the sales cycle.
Your prospects have questions and your blog can answer them in a neutral, informative manner.
It opens the door to a deeper conversation.
Before the writing begins
By clearly defining the audiences and their respective pain points, and mixed with the areas of knowledge and expertise of the brand, a well-designed company blog is achievable and essential.
Data is an important part of a blog strategy. Analytics of published blog posts reveal the topics most sought after and provide direction for future articles.
Competitive analyses and industry knowledge provide valuable insights on topics of interests. Collaboration with internal sales and marketing teams give real-time insights.
Evergreen and blog post update build longevity to well-performing articles and ensures your company blog is timely and relevant.
A blog is a repertoire of new and relevant information, not an inventory of the past.