Through the eyes of the Customer
Used to build subscription list, lead magnets provide sought out content while feeding the sales funnel.
Content in well-crafted lead magnets - such as ebooks and guides - provides valuable learnings to the potential client while growing your company's leads.
Customer success stories are excellent lead magnets.
Often called case studies, they are essentially a story which details pain points solved and success achieved by placing the customer first.
Success stories are the voice of the customer, told from their perspective.
They guide potential customers through the sales cycle by demonstrating actual implementation and results of your company's offering.