Your company's content is an important asset. Let's work together to ensure you're creating the best digital content. We believe in excellent content which is why we offer a full-service offering.
This is the high-level vision of the how and the why. It guides your future content development so as to deliver against a defined business objective. And, it defines the internal guidelines and governance of all content your customers will encounter. (It's pretty important, but often forgotten.)
Custom content tailored to position your company as an industry authority, build client trust, increase conversion rates, and what better, generate more traffic, leads and sales. Wow!
This is your why? Why your company is creating content, for who, and how you will solve their needs like no one else can. This is the road map of how content meets marketing goals.
Your content is an investment in the future, not a record of the past. How you manage it across the organization is essential for curation and reuse. Think of it as the tools you use to build your content assets.
This is the tactical plan of your marketing content and includes topics areas to be covered, type of content to be developed, when and how to share it, and the call to action to be used.
This is a key part of your content marketing, but often forgotten. Beyond basic metrics, its the deep dive to ensure your content is relevant, useful and purposeful for your target audience.